I've built my career around a core belief: great marketing doesn't just communicate—it influences behavior, builds brands, and drives business growth. Product may be king, but marketing is kingmaker.

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For more than 25 years, I've led marketing, brand, and communications strategies across global consumer brands, healthcare, and mission-driven organizations. I bring together creative storytelling, audience insights, and commercial strategy to launch products, grow revenue, and strengthen brand reputation.

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My experience spans omnichannel marketing, product launches, digital and e-commerce growth, corporate communications, and PR. I've led teams and agency partners, managed budgets, and developed integrated campaigns across retail, digital, direct-to-consumer, and international markets.​

At Under Armour Eyewear, I helped launch and establish the brand in the performance eyewear market through brand positioning, advertising, retail programs, and go-to-market campaigns. My work with Tifosi Optics and H3 Sportgear included directing marketing and e-commerce initiatives that helped grow a performance eyewear business and launch a new division called Pop Cult.

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Earlier in my career, I created the Anarchy and Angel eyewear brands, developing distinctive products and identities that gained global recognition in action sports and lifestyle markets.

As Senior Director of Marketing & Communications at Father Joe's Villages, I led integrated campaigns across television, OTT, digital advertising, social media, email, podcast production, creative development, and PR—expanding awareness, engagement, and philanthropic support.

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Today, as Senior Manager of Corporate Communications & PR at QuidelOrtho, I lead corporate reputation, executive visibility, employee engagement, and organizational alignment in the global diagnostics industry.

Across every role, my focus is consistent: connect business objectives with compelling storytelling and disciplined execution. Effective marketing doesn't stop at awareness—it creates demand, inspires action, delivers measurable impact, and creates advocates.

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Core Expertise:

Marketing & Communications Leadership | Brand Strategy & Development | Omnichannel Campaigns | Product Marketing & Go-to-Market | Digital Marketing & Paid Media | E-Commerce & DTC | Corporate Communications & PR | Executive Communications | SEO/SEM & Analytics | Creative & Content Strategy | Social Media | Retail Marketing | Agency & Team Leadership | Budgeting & Forecasting

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